The case. Samsung was started an advertising campaign that gave bad impressions about consumers’ views direct to the companies rivals as HTC Corp., on local online forums, written by students, paid students, called to spread through the social networks of the negative comments about HTC, praising, at the same time, Samsung’s products.
Samsung (in Particular the Taiwan division) has been fined with a penalty of $ 340,000 for slandering through a marketing campaign to say the least “aggressive” and “deceitful” the Taiwanese manufacturer. This is the decision of the Fair Trade Commission (FTC) Taiwanese who decided the application of sanction against the subsidiary of Samsung, located in Taiwan.
Good Samsung, Good Image Damage.
Congrats to HTC.